You’ve project-managed your whole life to success.
So why does your fertility feel like the one problem you can’t fix?
Because you’ve been managing the symptoms, not the foundations.
It’s time to stop the guesswork and follow a strategic, four-step blueprint that gives your egg quality and fertility its strongest possible foundation, regardless of the hurdles you’ve faced so far.
It’s time to stop the guesswork and follow a strategic, four-step blueprint that gives your egg quality and fertility its strongest possible foundation.
You’ve spent your life winning. You’re a powerhouse at work, the “fixer” for everyone else, and the one who always has a plan. But now, you’ve met a problem you can’t white-knuckle your way out of. On the outside, you’re holding it all together. On the inside, you’re holding your breath until the next negative test.
It’s exhausting being the “Fertility Manager” – the researcher, the patient, the pin cushion, the doctor and the nurse – with no one to hand the clipboard to.
Does this feel like your reality?
- You see another pregnancy announcement on Instagram and feel that spike of jealousy, followed by a wave of guilt for not being happy for them.
- You lie awake counting the “failures” of the day – the second coffee or the missed supplement – calculating how much of your 90-day window you’ve ruined.
- Wearing the “I’m Fine” mask all day at work, then crumbling the moment the door locks because you’re terrified your body is a broken machine.
- You spend your lunch break down a Google rabbit hole of contradictory advice: Keto? Mediterranean? No soy? All the soy? – until you’re so paralysed by the fear of ‘doing it wrong’ that you end up ordering a takeaway in a heap of stress-filled tears.
- You’re the high-performing ‘fixer’ in every other area of your life – the one everyone turns to for answers… but you can’t ‘hustle’ or ‘out-work’ your way into a pregnancy, and that loss of control feels like a slow-motion car crash.
- You see another pregnancy announcement on Instagram and feel that spike of jealousy, followed by a wave of guilt for not being happy for them.
- You lie awake counting the “failures” of the day – the second coffee or the missed supplement – calculating how much of your 90-day window you’ve ruined.
- Wearing the “I’m Fine” mask all day at work, then crumbling the moment the door locks because you’re terrified your body is a broken machine.
- You spend your lunch break down a Google rabbit hole of contradictory advice: Keto? Mediterranean? No soy? All the soy? – until you’re so paralysed by the fear of ‘doing it wrong’ that you end up ordering a takeaway in a heap of stress-filled tears.
- You’re the high-performing ‘fixer’ in every other area of your life – the one everyone turns to for answers… but you can’t ‘hustle’ or ‘out-work’ your way into a pregnancy, and that loss of control feels like a slow-motion car crash.
You aren't failing. You’ve just been trying to do the hardest thing in your life completely alone.
To overcome the Biological Lockdown that happens when your body is under constant stress, you need to stop the guessing.
The secret isn’t “trying harder” or cutting out more food. It’s about Safety. Your body only prioritises reproduction when it feels metabolically secure. I discovered that when we strip back the unproven advice and focus on clinical foundations, the impossible happens.
I’ve worked with women who were told their age made pregnancy impossible, only to see them conceive naturally once we flipped their Safety Switch.
What was missing wasn't another random pill; it was Clinical Architecture.
Your 90-Day Window of Opportunity
While it feels like you’re starting from scratch every month, your biology is actually working on a longer lead time. It takes approximately 90 days for an egg to mature before it is released. This is your critical window to influence egg quality and the environment it develops in.
We don’t just ‘hope’ for next month; we architect the next three.
I’m Claire Innes, and I’m on a mission...
to stop smart, capable women from being brushed off by a medical system that doesn’t have the time to really look at them. With 11 years in women’s health and as a TV-featured expert, I’ve worked with thousands of women to move past the “unexplained” brush-off.
With 11 years in women’s health and as a TV-featured expert, I’ve worked with thousands of women to move past the “unexplained” brush-off. I’m the bridge between you and the doctor who keeps telling you to “just relax” or “lose weight”, or “try a new drug”. I translate your data into a real-life roadmap so you can finally stop hoping and start knowing.
If you are done with guessing, hoping, scrolling and heartache, stay right here
Maybe you’ve tried the “Guessing Game” – taking random advice from forums or drinking juices because someone said it worked for them.
Or maybe you’ve been told to “eat less and move more,” only to find it spikes your stress hormones and makes you feel more exhausted.
Perhaps you’ve even been handed the “Unexplained” label – which really just means “we just don’t know” – it’s not a diagnosis. Or you’ve been told that your age is a biological mountain you simply cannot climb.
The reason those didn’t work? They were “Add-ons” to a shaky foundation.
The support you need is finally here...
Introducing: The Primed Fertility Protocol
A 9-Week Clinical Intensive.
This is the definitive roadmap for the woman who has no time to waste and is ready for real, biological results.
The Primed Fertility Protocol is a 9-week high-impact system designed to move you from a state of biological shutdown to total clinical readiness. We don’t do “general wellness” and we don’t do “guessing.” We build Architecture.
For the next 9 weeks, we strip away the overwhelm. Instead of giving you a list of 50 things you can’t do, I hand you the exact clinical moves your body needs to thrive. We focus on the high-leverage shifts—the precise nutrition, targeted hormone alignment, and neurological safety—that signal to your body that it is finally time to conceive.
A system built for a life as full as yours.
I know your time is your most precious resource. That’s why this protocol is designed to be lean, actionable, and efficient. It fits into the gaps of your day, providing the clarity and expert support you’ve been missing, so you can stop being the “researcher” and start being the woman who is back in control of her future.
Your 9-week transformation starts now.
The Four Pillars of Clinical Readiness
To move from biological shutdown to total readiness, we focus on the four high-leverage areas that signal ‘metabolic safety’ to your system:
- Precision Fuelling (Nutrition): Strategic fuelling to improve egg quality and metabolic health without the ‘diet’ stress.
- Endocrine Alignment (Hormones): Aligning your cycle and data to ensure your body feels secure enough to conceive.
- Emotional and Cognative Resilience (Behaviour & Mental Health): Neutralising the ‘all or nothing’ patterns that keep your nervous system in lockdown.
- Vessel Priming (Physical Wellness): Evidence-led movement and recovery to lower cortisol and build physical resilience.
Unlock the Primed Fertility Protocol, and get access to:
- 9-Weeks of Education Modules & Accountability: A step-by-step roadmap that transforms your routine into fertile ground, focusing only on the high-leverage moves that matter most. (Value: £1,497)
- 18 x Live Fertility Accelerator Calls: Twice-weekly sessions with myself and Helen. No more isolation—this is where we untangle your specific setbacks in real-time. (Value: £2,600)
- Weekly Private Check-ins & Data Audits: Every week, Helen reviews your personal data and sends you a bespoke assessment of your wins and your focus for the week ahead. (Value: £1,000)
- The Exclusive “Fertility Mentor” App: Your entire protocol in your pocket. Track your sleep, cycles, and BBT so we can move from “guessing” to “knowing.” (Value: £360)
- Personalised Nutrition & Movement Strategy: A clinical plan for egg quality and hormone balance that is unique to your body, including bespoke workouts from a prenatal personal trainer. (Value: £600)
- Daily Specific Reminders: Your daily dose of care and clarity delivered straight to your phone so you never have to wonder what to do next. (Value: £360)
- 9-Weeks of Education Modules & Accountability: A step-by-step roadmap that transforms your routine into fertile ground, focusing only on the high-leverage moves that matter most. (Value: £1,497)
- 18 x Live Fertility Accelerator Calls: Twice-weekly sessions with myself and Helen. No more isolation—this is where we untangle your specific setbacks in real-time. (Value: £2,600)
- Weekly Private Check-ins & Data Audits: Every week, Helen reviews your personal data and sends you a bespoke assessment of your wins and your focus for the week ahead. (Value: £1,000)
- The Exclusive “Fertility Mentor” App: Your entire protocol in your pocket. Track your sleep, cycles, and BBT so we can move from “guessing” to “knowing.” (Value: £360)
- Personalised Nutrition & Movement Strategy: A clinical plan for egg quality and hormone balance that is unique to your body, including bespoke workouts from a prenatal personal trainer. (Value: £600)
- Daily Specific Reminders: Your daily dose of care and clarity delivered straight to your phone so you never have to wonder what to do next. (Value: £360)
The Results: Your Life After The Protocol
After you complete The Primed Fertility Protocol, you’re going to...
- Wake up feeling a level of calm you haven’t felt in months. Instead of that immediate morning “knot” of stress, you’ll just know you’ve done exactly what matters for your fertility today.
- Finally close the laptop and stop the 3 AM Google spirals. When you have a clinical plan you actually trust, you can just roll over and go back to sleep, knowing that your symptoms are no longer mysteries to be solved.
- Walk into your next appointment feeling educated, not overwhelmed. You won’t be second-guessing every piece of random advice you hear on a podcast or a forum, because you’ll finally own the facts of your own biology.
- Trade that constant “perfectionist guilt” for genuine self-respect. No more “starting again on Monday.” You’re going to feel that quiet pride that comes from building real, sustainable consistency that fits your life.
- Move from “fingers-crossed” hope to absolute clinical assurance. You’re going to feel like your body finally belongs to you again, and you’ll know—with total certainty—that you have done everything in your power to prepare for your baby.
- Wake up feeling a level of calm you haven’t felt in months. Instead of that immediate morning “knot” of stress, you’ll just know you’ve done exactly what matters for your fertility today.
- Finally close the laptop and stop the 3 AM Google spirals. When you have a clinical plan you actually trust, you can just roll over and go back to sleep, knowing that your symptoms are no longer mysteries to be solved.
- Walk into your next appointment feeling educated, not overwhelmed. You won’t be second-guessing every piece of random advice you hear on a podcast or a forum, because you’ll finally own the facts of your own biology.
- Trade that constant “perfectionist guilt” for genuine self-respect. No more “starting again on Monday.” You’re going to feel that quiet pride that comes from building real, sustainable consistency that fits your life.
- Move from “fingers-crossed” hope to absolute clinical assurance. You’re going to feel like your body finally belongs to you again, and you’ll know—with total certainty—that you have done everything in your power to prepare for your baby.
If you’ve been trying to DIY your fertility for the last 6 months, you already know the cost isn’t just financial… It’s the cost of another month of “Start Again Monday,” the cost of the “Mental Load” you’re carrying every day, and the cost of time…the only thing you cannot earn back.
In fertility, every cycle is a window where you have the chance to influence your biological health. When you spend a month in the “guessing spiral,” you aren’t just staying still; you’re missing 30 days where you could have been actively supporting your 90-day egg maturation window.
I think about my client, Sam. When we first met, she had already spent thousands on multiple egg collections. She was doing the “big” medical things, but her environment wasn’t optimised to support them. She told me she wished she had found me before investing in these treatments. In her case the outcome spoke for itself, she conceived naturally after working with me, and after being told it wasn’t possible.
We don’t promise miracles, but we do provide the clinical architecture to help you stop the “confusion tax.” You could spend another £200 on random supplements that might not even be right for your body. Or you could pay a private clinic £12,000 for a round of IVF that still doesn’t address the metabolic environment your embryos are entering.
This programme is your clinical foundation.
Your preconception protocol.
We are building the architecture first so you stop paying for unproven fixes and start investing in your future.
And because I want to ensure your success is inevitable…
I’m including these Exclusive Bonus Vaults designed to handle the hurdles that usually trip women up. These are the “time-savers” and “objection-crushers” that make this journey feel effortless:
BONUS #1: The Mental Health for Fertility Course (£250 Value)
The “Objection Crusher”: For the days when the “Announcement Knot” feels too heavy. These clinical tools help you manage the mental load and protect your peace while you do the work.
BONUS #2: On-Demand Fertility Yoga & Meditations (£200 Value)
The “Time Saver”: Expert-led sessions by Sharon Stock designed to move your body from “Fight or Flight” to “Rest and Digest” in as little as 10 minutes.
BONUS #3: The Recipe Vault & Meal Planning Template (£150 Value)
The “What’s for Dinner?” Solver: Stop the decision fatigue. We give you science-backed, “toast-proof” nutrition that makes eating for fertility doable, even on your busiest days.
BONUS #4: Around-the-Clock Community Access (£1,000 Value)
The “Never Alone” Guarantee: 24/7 access to our private support group where you can get your “in-between” questions out of your head and over to us.
The regular investment for this high-touch coaching and the full clinical roadmap is £1,497
…but for a limited time, the investment is significantly lower.
To hire this level of expertise separately – a private fertility nutritionist, a hormonal health coach, and a prenatal personal trainer – would typically cost you over £8k for a 9-week period. This is your 11-year clinical shortcut that bypasses the years of trial-and-error and the “Confusion Tax” of doing it alone.
You are getting the high-level nutritional education you need right now – not just a generic “healthy eating” plan, but actionable, doable strategies that support your hormones and egg quality without the “all-or-nothing” stress. It’s an investment in having a specialist-led system that fits your real life, instead of a DIY project that drains your energy.
…but for a limited time, the investment is significantly lower.
To hire this level of expertise separately – a private fertility nutritionist, a hormonal health coach, and a prenatal personal trainer – would typically cost you over £8k for a 9-week period. This is your 11-year clinical shortcut that bypasses the years of trial-and-error and the “Confusion Tax” of doing it alone.
You are getting the high-level nutritional education you need right now – not just a generic “healthy eating” plan, but actionable, doable strategies that support your hormones and egg quality without the “all-or-nothing” stress. It’s an investment in having a specialist-led system that fits your real life, instead of a DIY project that drains your energy.
I know that the path to a healthy pregnancy is often paved with heavy financial stress. Between the “Confusion Tax” of random supplements and the staggering £12,000 cost of a single IVF cycle, the financial barrier to expert, clinical support can feel like just another mountain you have to climb.
I’ve set this exclusive investment at £897 for two very specific reasons:
- Mission-Driven Accessibility: My mission is to change the narrative for women over 35—from being told they are a “lost cause” to showing them they can be “pregnancy-ready.” I’ve seen too many women come to me after spending their life savings on treatments that didn’t work because their biological foundation wasn’t ready. By making this protocol accessible, I’m ensuring that the cost of specialist care isn’t the thing that keeps you stuck in the “Lone Wolf” cycle.
- The “High-Touch” Commitment: Right now, we are at a stage where we want to build a core group of “living proof” success stories. Because we provide such intensive, bespoke support—including those Weekly Private Audits from Helen—we have to limit our intake. I’d rather fill those 8 spots with women who are ready to commit right now at an accessible rate, than have this life-changing architecture sitting on a shelf.
Total Value £8,017
Retail Price £1497
A Note on the Future of This Pricing:
Please understand that because of the high-touch, specialist nature of the Protocol—where a real expert actually looks at your data every single week—we physically cannot maintain this price even in the medium term.
To protect the quality of the coaching and the depth of the audits, the investment for future cohorts will reset to the full £1,497. This is your opportunity to secure the entire 9-week clinical architecture and over £6,800 in value for a fraction of that cost.
Exclusive Intake Investment:
£897*
*Only 8 spots available for this cohort.
Now £897 or 3 x monthly payments of £349
Pay In Full
-
Best value – save £94
-
One simple payment
Pay In 3
-
Flexible payment option
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Total investment: £1047
A recap of everything included in this exclusive bundle…
When you join the Protocol, you aren’t just getting a course; you’re getting a high-touch, clinical partnership. This is the core architecture we use to rebuild your fertility from the ground up:
- 9-Weeks of Education Modules & Accountability: A step-by-step roadmap that transforms your routine into fertile ground, focusing only on the high-leverage moves that matter most. (Value: £1,497)
- 18 x Live Fertility Accelerator Calls: Twice-weekly sessions with myself and Helen. No more isolation—this is where we untangle your specific setbacks in real-time. (Value: £2,600)
- Weekly Private Check-ins & Data Audits: Every week, Helen reviews your personal data and sends you a bespoke assessment of your wins and your focus for the week ahead. (Value: £1,000)
- The Exclusive “Fertility Mentor” App: Your entire protocol in your pocket. Track your sleep, cycles, and BBT so we can move from “guessing” to “knowing.” (Value: £360)
- Personalised Nutrition & Movement Strategy: A clinical plan for egg quality and hormone balance that is unique to your body, including bespoke workouts from a prenatal personal trainer. (Value: £600)
- Daily Specific Reminders: Your daily dose of care and clarity delivered straight to your phone so you never have to wonder what to do next. (Value: £360)
- BONUS #1: The Mental Health for Fertility Course (Value: £250)
Clinical tools help you manage the mental load and protect your peace while you do the work. - BONUS #2: On-Demand Fertility Yoga & Meditations (Value: £200)
- BONUS #3: The Recipe Vault & Meal Planning Template (Value: £150)
- BONUS #4: Around-the-Clock Community Access ( Value:£1,000)
What my clients are saying...
8 Places. No Exceptions.
We don’t run “mass-market” courses. Because myself and Helen personally provide your Weekly Private Check-ins and deep-dive audits, we physically cannot take on dozens of people.
To ensure you get the clinical focus and expert energy you deserve, we limit this cohort to just 8 women.
The Truth About the Market:
You won’t find anything else on the market under £2,000 that provides this level of bespoke, specialist support. Most programmes at this price point are “watch and learn” videos with no one looking at your specific data. In the Protocol, we are in the trenches with you every single week.
We close the doors on 6 March – or as soon as those 8 spots are filled – so we can start building with the women who are ready to claim their fertility now.
If this page is live, at least one space remains
When you click the button below:
When you click the button below:
- You’ll go to our secure checkout page.
- Choose your plan (Pay in full or 3 x £349).
- You’ll be redirected to create your account immediately.
- You’ll instantly be sent a link to download the app to your mobile device and access to our members only support group.
- Within 24 hours, you’ll receive a personal welcome from me and we will map out your exact start date and initial tasks
Everything You Are Securing Today
When you join The Primed Fertility Protocol today, you are securing the complete clinical and emotional toolkit for your journey:
- 9 Weeks of The Primed Fertility Protocol Roadmap: Your step-by-step clinical architecture. (Value: £1,497)
- 18 x Live Fertility Accelerator Calls: Twice-weekly expert strategy and support. (Value: £2,600)
- Private Weekly Check-ins & Expert Data Assessment: Deep-dive audits from Helen to ensure metabolic success. (Value: £1,000)
- Personalised Nutrition & Movement Strategy: Moving beyond generic plans to what your body specifically needs. (Value: £600)
- The Exclusive Fertility Mentor App & Daily Reminders: Your 365-day tracking and motivation system. (Value: £360)
- Around-the-Clock Community Access: Daily expert support in our private group for every “in-between” query. (Value: £1,000)
PLUS, THE EXCLUSIVE BONUS VAULTS:
- The Mental Health for Fertility Course: Tools to manage the “Announcement Knot” and daily stress. (Value: £250)
- On-Demand Fertility Yoga & Meditations: Expert sessions to move you into “Rest and Digest.” (Value: £200)
- The Recipe Vault & Habit Changing Masterclass: “Toast-Proof” nutrition and consistency tools. (Value: £150)
- 24/7 access to our client VIP support group. (Value: £1000)
TOTAL COMBINED VALUE: £8,017
Yours today for only £897
Frequently Asked Questions
Absolutely not. I can’t.
Anyone who says they can should not be trusted.
But, I will help you improve your chances using the things within your own control – food, movement, supplements, mindset and mental health. And above all – accountability. What I do guarantee is that my clients walk away with no regrets, they know they did everything they could.
Your food choices and lifestyle are hugely relevant to egg quality.
As are the chemicals you digest and are exposed to on a daily basis.
Although not enough research is out there, the most comprehensive one conducted by Alice Domar confirmed success rates in 52% of patients undergoing their second round of IVF in those who completed a mind-body programme, vs only 20% in those who did.
This study focussed solely on the ‘mind body’ connection – stress releif etc, and did not work on nutrition, so just think what all of these improvements together could do.
Essentially in this test group, their chances more than doubled.
Absolutely. That’s one of the main points in working on egg quality – it improves chances when trying naturally and via ART.
To give women like you the best chance possible on their IVF cycle.
IVF is pretty rough, and the chances aren’t always great.
So why wouldn’t you double down on your chances, by making sure the eggs you collect are as healthy as possible, and that your hormones are balanced and ready to receive them.
And that your body is strong, lean and up to carrying them full term?
I have on occasion provided meal plans, but find these only work for around two weeks.
I prefer to educate my clients on what to eat, when and with what. So that they can adapt as needed and will always have the skills needed to eat healthily and optimally.
This is the difference between buying an ‘off the shelf’ fertility meal plan (which you can google, btw), and learning what your body needs and knowing how to deliver it.
Removing confusion, guilt, overwhelm etc.
Almost definately!
The programme is delivered in English, so that is a consideration. In terms timezones, I will be hosting live group accelerator sessions twice per week, normally one morning and one evening session on different days.
I have had clients from all over the workd successfully complete this programme.
If you are unable to attend these live, you will be able to catch up on the sessions via replay on Facebook, and can submit questions to the group at any time of the day.
If you’d like to discuss this further, don’t hesitate to reach out to me personally.
Yes. This is a hybrid coaching programme, so there will be individual elements and group elements.
Everything on your app is completely secure, and bespoke to you. Your weekly check-ins will be sent only to you, and you and Helen can back and forward from there every week privately.
Nobody except you, my head coach, and I have access to this.
But the live coaching calls will be open to other ladies doing the programme.
All will have the same sort of goals as you do and therefore the group support is going to be off the charts.
I’ll be there with expert advice, and you can share recipes, tips and war stories with each other in between, in a safe, secure environment, just for you.
I prefer to make suggestions based on client’s circumstances and help them find the most cost effective version based on what country they live in. I am not a fan of blanket, generic, expensive lists of supplements.
I am not associated with any brands of supplements or similar.
So that means…. you get unbiased opinions, and someone who is focused on supporting you nutritionally, over just spending oodles of money on supplements (that you might not need anyway).
I am a nutritionist – not a doctor or nurse (this means, I don’t prescribe medications or surgeries) – I’m all for optimising your long term health naturally, not providing band-aid solutions for symptoms.
Frankly, it also means I have time dedicated to you, and can provide you with a high touch, personalised level of service.
I am qualified through Precision Nutrition and have worked with over 300 women on a one to one basis.
I have worked in women’s health for nine years.
I am not medically qualified, I work alongside your medical team.
For some, movement plan will include gym workouts, but for most, it will involve buying some dumbbells and crushing your workouts at home, in your own time, with full descriptions, demos and videos at your fingertips.
If you are limited in mobility, it might simply be working on getting more steps in.
Don’t stress – progress not perfection after all!
This programme is likely to be particularly useful to you if you have PCOS or any form of insulin resistance as we will be looking at balancing out your hormones, particularly insulin spikes and androgen levels.
I have had amazing success with ladies with PCOS who have had difficulty losing weight on their own – it’s all about finding the right mix!
In terms of endo – we will be promoting an anti inflammatory way of eating, moving and resting your body to ensure you get the very best results possible, and most of my endo clients report an improvement in menstrual symptoms and fatigue within the first month.
Lastly – if you have diminished ovarian reserve and are looking to have a baby, working on egg quality is the single most useful thing you can do to improve your chances.
You can’t make more eggs, so improving the viability of the ones you have left is absolutely paramount.
High street diets typically eliminate whole groups of foods, such as fats or carbs.
This can bring quick results within the first two weeks, but usually results in it coming back on just as quickly.
With fertility though, it’s a marathon, not a sprint, and we need it to be sustainable.
Eliminating dietary fats is not a good idea for hormone balance or fertility, in fact it can play havoc with your menstrual cycle and egg quality.
Eliminating carbs normally makes us tired, cranky and likely to binge. I’ve seen it literally hundreds of times.
Now, on to intermittent fasting.
Skipping a meal, usually breakfast, to narrow your eating window.
In theory it’s not a bad idea. In reality, most women will skip breakfast, use coffee to inhibit their appetite (and spike adrenaline/cortisol), then snack more for the rest of the day.
They take away the first chance in the day to consume healthy proteins and fats, and replace it often with salty, carby snacks. This often results in actually consuming more calories and lower energy levels.
I know it can feel this way. And I promise, I am all for loving yourself exactly as you are.
But BMI restrictions are not a brush off and your chances of a) conceiving and b) carrying full term are significantly improved by working towards a healthy level of body fat.
I’m not a fan at all of purely using weight as a measure – but since it’s the ones the clinics use, that’s what we need to go with. But to answer your question – no it’s not a brush off, and is a great way of managing hormone balance, specifically estrogen dominance.
Yes. BMI is just one part of the equation and is not relevant to everyone. Typically my clients are over 35, (most over 40) and looking to improve their egg quality and hosting environment.
If that sounds like you, this is for you.
If you are done waiting, guessing, trying and hoping. Now is the time.
